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STRATEGY IMPLEMENTATION AMONG MOTOR VEHICLE FRANCHISE HOLDERS IN NAIROBI

For a strategy to be considered successful it has to be implemented fully and therefore strategy implementation is a very important aspect of the strategic management process.  The motor vehicle industry is a very useful sector in the economy as noted by its contribution to the economic development through generating revenue from licensing and creation of employment.

The study was focusing on strategy implementation among the motor vehicle franchise holders in Nairobi. It sought to investigate the applicability of components of strategy implementation and the challenges encountered in the process of implementing the strategies. In undertaking the study, the 18 motor vehicle franchise holders in Nairobi were considered. Data collection was done by use of questionnaires reinforced by interviews.

Research findings revealed that motor vehicle franchise holders in Nairobi practiced strategic management by having a mission, strategic plans and policies. The challenges of implementing the strategies were also noted as being poor leadership, lack of sufficient resources and unanticipated problems, which were seen to arise in the process of implementing the strategies.

Arising from the research findings, it was recommended that the management of motor vehicle franchise holders in Nairobi should continue to embrace strategic plans in their organizations and to execute the plans fully by investing in monitoring the environmental conditions and putting control measures on the same

 

 

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