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MANAGING THE CULTURAL DIMENSION OF ORGANIZATIONAL CHANGE AT NATION MEDIA GROUP LIMITED

The main objectives of this study were to identify the different cultural dimensions of change at
Nation Media Group and to determine how the Nation Media Group Management managed the
main cultural dimensions of change. The study adopted a case study design which provided an
opportunity to examine the management of cultural dimensions of change in greater detail. The
study used primary data which was collected through face to face interview with the respondents,
specifically the senior management staff of Nation Media Group.
The collected data was edited, coded and analyzed. Content analysis was done on the collected data.
From the analysis of data, it emerged that a number of cultural dimensions are evident at Nation
Media Group, these include but are not limited to effective communication, creativity of employees,
resolution of conflict, sharing information, employee learning, teamwork, employee loyalty,
cultural diversity, recruitment and promotion, reward and recognition, change of policies and work
orientation.
The study concluded that Nation Media Group has deliberately developed a strong organizational
culture and is working hard on perpetuating it. On the basis of findings presented above; it was
recommended that Nation Media Group should continue with the development of its organizational
culture since it defines who they are and who they want to be perceived as. Suggestions were made
that a similar study be replicated for other major players in the industry

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