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MANAGEMENT OF STRATEGIC CHANGE AT THE INTERNATIONAL FEDERATION OF RED CROSS AND RED CRESCENT SOCIETIES

Understanding and effectively managing change are the dominant themes of management
today since change is the single most important element of successful business management.
Organizations are increasingly feeling compelled to implement strategic changes to better
adapt to evolving environmental challenges. Similarly, the International Federation had
faced challenges some of which were inefficient service delivery to NS, increased magnitude
and scales of disasters as well as reduced donor funding to the organization. In response to
these challenges, the company undertook major changes to its operations.
The purpose of this study was to establish change management practices applied by the
International Federation. The study further sought to determine the challenges encountered
during implementation. This study collected data from 15 respondents using an interview
guide. The interviewees included the senior managers (The Head of Zone, Program
Coordinator, Administration Manager, Human Resources Manager and the Information
Technology and Telecom Manager) and junior staff from all the departments. Content
analysis was used to analyze the qualitative data collected.
From the research findings, it was concluded that the change management practices at the
International Federation have not fully been in line with the popularly accepted practices in
managing change. Communication for buy-in and empowering action was used although a
lot needs to be done in regard to organizational acceptance, designing the right change
management, sustainable change management and momentum as well as wider employee
involvement at the initiation of reforms. These could minimize the behavioural resistance to
change as witnessed. The respondents agreed that the main causes of resistance to change
were fear of the unknown, retrenchment, lack of trust, satisfaction with the status quo and
politics at the workplace.

Assistant Coordinator

Dr. Mose Aranga

Assistant Coordinator

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